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The Ultimate Price Setting Course

Crafter Edition


Are you a crafter who is looking to start selling your products?

Or you have already started selling products but aren't confident about your pricing?


You've come to the right place! This course will teach you everything you need to know about setting your prices. You'll learn pricing from an actual cost accountant that specializes in pricing strategy. Plus, there are three different package levels to fit all budgets!

Learn at your own pace in the comfort of your own home. With over 4 hours of video content, you'll have everything you need to get started on pricing your products like a pro.

Sign up today and get started on pricing your craft products like a pro!

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Hi! My name is Taylor Whitney and I am a virtual business manager, revenue strategist, and management accountant. I help small business owners like you make more money their small business in a sustainable way. Starting, running, and growing a small business can be overwhelming.

I'm here to simplify it for you!

REMINDER: This course is price setting for small businesses that produce their products themselves.  If you are a reseller or a service-based business, don't worry, I will have specific courses made for you very soon!

What is covered in this course?

This is a complete outline of this self-paced video course:

Module 1- How to set your labor rate and understand your personal income needs

Module 2- Understanding the costs in your business and how to keep your costs down

Module 3- Setting budgets for expenses

Module 4- Managing inventory, plus forecasting, purchasing, and budgeting for raw materials


Module 5- Equipment for producing your products

Module 6- Product and packaging development basics

Module 7- Selling a product vs. selling a product experience

Module 8- Putting everything together to set the best price for retail, wholesale, and subscriptions

Module 9- How to pay yourself as a small business owner

Module 10- How to navigate inconsistent income in your small business

Module 11- Learning about your target market and how that impacts pricing

Module 12- Choosing a ready to ship or made to order structure

Bonus Modules:

Module 13- How to structure pricing for custom items

Module 14- Marketing and advertising basics that factor into your product costs

3 Package Options To Fit Your Budget

Starter Package

For those on a tight budget


Gets you the basics to start with

Included In Package

  • Modules 1,2,3,4 and 8

  • Basic pricing workbook

  • $49 off the future purchase of the full course

Growth Package

For those making big moves


($365 Value)

Included In Package

  • Full Course Modules 1-14

  • Basic pricing workbook

  • Discounts on workbooks

Ultimate Package

For those ready to dive deeper


($678 Value)

Included In Package

  • Full Course Modules 1-14

  • The Ultimate Workbook

  • The Ultimate Expense Tracker

Frequently Asked Questions

Q: Why does the starter package come with a discount for the larger packages?

A: I know that starting a business means you might be on the broke side so I want to help you get started and then have the option to get a larger package once you are making more money from your business.

Q: If I start with the starter package will my course progress move over to the full course offering?

A: Unfortunately at this time your progress will not transfer over to the new course. But you will still have access to those learning modules on both the partial course and full course. You can also jump around to different modules so you can skip modules you've already completed. 

Q: What are The Ultimate Workbook and The Ultimate Expense Tracker in the Ultimate Package?

A: These two extra items are digital downloads. You can choose them as an excel download or a google drive download-

The Ultimate Workbook- This is meant to be your workbook to manage multiple parts of your business like setting your income goals, pricing, overhead rate, expense budget, sales planning, inventory planner, forecasting, supplier information, and more!

The Ultimate Expense Tracker- This is built to teach you how to keep track of your expenses and learn how to pull data from the information to make more informed business decisions.

Not ready to get started yet?

I get it! Starting and running a business is overwhelming!

That's why I have some FREE items to help you, get started on optimizing your business! Get your free digital downloads below!

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FREE Guides & Kits

FREE Small Business 
Starter MINI-KIT

Get your business started on the right track with this FREE Mini-Kit!


  • Small Business Startup Checklist

  • Basic Bookkeeping Worksheet

  • Basic Price Setting Worksheet

  • BONUS: Skills To Learn Checklist

FREE Daily Task
Management Guide

Optimize your day, week, and year with this FREE Guide!


  • This ADHD friendly guide is coming soon!

FREE Masterminds
Book Club List

Get our curated list of the best books for small business owners just like you!


  • Coming Soon!

Blog posts for product based small businesses

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