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Sustainability focused back office support for small to micro businesses and solopreneurs!

The Full Story

Small business ownership / solopreneurship are things that I'm VERY passionate about. Starting a small business can help a single mom have more time and money for her kids. Starting a small business can mean financial stability for those with barriers to employment like a criminal record or someone who uses cannabis to manage their PTSD. Working in a small business can mean better wages and work environment vs working in a corporation that's too big to function well. The United States economy works better when small businesses are thriving in a sustainable way.

*My goal is to empower people financially to help decrease the income inequality issue that we have in the United States while also educating about corporate greed, ESGs and sustainability.*

I come from a blue collar Kansas/Missouri family and grew up in my dads small automotive repair shop. Going to his shop after school everyday from the time I could walk all the way into high school taught me a lot about small business function, management and how to build or fix anything. As a kid I loved watching "How its Made" and "Unwrapped". I still love watching manufacturing videos on YouTube when I need to relax. I love manufacturing because there is always something new to learn and something to improve. I grew up doing puzzles, building complex mini machines with Knex, and playing Age of Empires. The combination of all these things turned me into a strategy and problem solving machine. I love processing through complex problems and finding simple sustainable solutions.

My childhood experience led me to not only work in the small business world for most of my career but it also lead me to small business ownership myself and over 15 years of experience mentoring other solopreneurs. In 2016 after facing years of significant trauma resulting in severe CPTSD, agoraphobia and chronic illness- owning a small business allowed me to have control over my schedule so I could take the time I needed to heal. Now that I am on the mend I am here to help others make their dream of small business ownership and financial stability a reality.

Not only do I have a lifetime of experience in small business but I am also a current student working towards my CMA, CPA, CFE, and CSCA. My education and designations will help me provide trauma informed education and financial services not only for my clients at The Profit Witch but also through my other projects- Gals Guide To Finance and Veteran Resource Kit.

I help take the stress out of launching, managing, and growing your small business! I have over 10 years of experience as a solopreneur and over 15 years of experience in sales, operations, and analytics. I've learned how to grow a sustainable business the hard way so you don't have to.

My expertise covers various industries including:
-Business to consumer sales
-Business to small business sales
-Home based consulting

-Various service type businesses
-Functional or holistic medical service providers
-Fitness and health service providers (I do not work with MLM business)
-Small manufacturing
-Event planners
-Beauty service providers
-and more!

*Note: I work specifically with freelancers looking to build their business or small businesses with no more than 20 employees with no investor funding making 0-6 figures. I don't work with large corporate structure businesses at this time. I focus specifically on Sole Proprietors and LLCs.

Experience (All experience small business specific not corporate)

15+ Years exp - Sales, sales coaching, sales management, and sales analysis 

15+ Years exp - Writing, technical writing, sales copy, various types of copywriting

15+ Years exp - Staff management, development, onboarding, recruiting, and curriculum development

15+ Years exp - Marketing, promo event planning and execution, advertising, and business development

15+ Years exp - Service based and retail product based cost accounting and pricing strategy

15+ Years exp - Operations management, operations development, and organizational strategy

15+ Years exp - Health department regulations, inspections, and consumer safety regulations

4 Years exp - Manufacturing based cost accounting, pricing strategy, and purchasing


Experience with food safety management in manufacturing, food safety program development, third-party food safety audits for on-premise product distribution, state department production food safety inspections, HACCP, good manufacturing practices, wholesale management, wholesale delivery management, distributer development, and more. 



Certified Management Accountant (CMA)

Candidate Expected 2024


Certified Fraud Examiner (CFE)

Candidate Expected 2024


Preventative Controls For Human Food

Food Safety Preventative Controls Alliance (ACFE)

Issued Aug 2021


Forensic Accounting & Fraud Examination

SNHU Graduate Certificate

Grad Exp 2024


*Working towards Certified Public Accountant (CPA) Exp 2025


*Working towards Certified in Strategy and Competitive Analysis (CSCA) Exp 2026

In Progress Formal Education:


SNHU Masters of Science

Management Accounting

Grad Expected 2024


SNHU Bachelors of Science

Accounting with a concentration in forensic accounting and fraud examination | Minor in Forensic Psychology

Grad Expected 2023


UVA Darden - Coursera Specialization

Pricing Strategy Optimization

Grad Expected 2023


University of Illinois - Coursera Specialization

Managerial Economics & Business Analysis

Grad Expected 2023

Completed Formal Education

SNHU Associates of Science


Grad 2023


PCC Associates of Science

Web Development & Design with Multimedia and Game Development

Grad Dec 2018


*More education listed on my LinkedIn

Click here for LinkedIn Profile

My Story
Certs & Cousework
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